PayPal
Lyda (Jan 2026 - Sept 2026),
Creative Director/Designer
From January 2026 until September 2026, I had the opportunity to design work used internally across multiple teams at PayPal. This work included deck and event design for corporate events that spanned across multiple countries and helped top executives to showcase important statistics about PayPal’s performance, as well as expressing ideas for future plans. The event/deck identities were created with our design team at Lyda, and then executed across large slide decks and event assets.
PayPal Beyond Tour
PayPal Beyond is an annual, global event and strategic initiative series hosted by PayPal to explore the future of digital commerce, artificial intelligence, and payment innovation. I was tasked with creating a look and feel for the individual city assets that paired well with the event branding designed by PayPal’s internal creative team. Together with the PayPal client, we landed on a visual direction that takes the viewer through the bustling streets of each city that would be incorporated into the PayPal Beyond Tour. The visuals are meant to give the viewer a feel of what experiencing Paypal Beyond might look like for them, exploring each city in between conference happenings. There were 10 cities total that the Beyond Tour ventured through, and promotions for each city included about 15 assets each.
Initial Concepts
Final Campaign Design
